Utilities

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Research Professionals and Focus Group Moderators

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Recomendations

J.L. Roth & Associates, Inc. has helped electric and gas utilities:

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Identify residential, commercial, industrial, and governmental customers' needs, concerns and motivations so as to help develop and refine new products, programs and services. Issues addressed have included:

arrowGreen energy.
arrowEnergy conservation, the environment and alternative energy programs.
arrowFlat or guaranteed bills.
arrowHome warranties.
arrowReferral services for home improvements and repairs.

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Strategically position the utility to optimize its success in a newly deregulated marketplace.

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Identify customer satisfaction issues and actions to increase customers' likelihood to:

arrowRecommend their utility to others.
arrowParticipate in new programs.
arrowSign up for new services.

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Have their cross functional teams identify what parts of their organization and what processes can be modified to improve customer satisfaction.

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Assess how Demand Side Management programs, from energy audits to load management, impact customers' actions and perceptions of the utility.

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Identify and address power quality needs of different types of customers.

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Identify ways to better communicate with customers about:

arrowPower generation, transmission and distribution.
arrowRemoval of services historically provided by their utility.
arrowA variety of billing issues and programs.
arrowNew products and services.
arrowIssues associated with underground oil tanks.

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Understand commercial customers' rate structure issues including demand and ratchet charges.

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Identify issues which can be addressed to optimize trade ally cooperation, training and satisfaction - this includes work with developers, electricians, general contractors, and realtors.

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Improve governmental relations with municipal, county and state governments and governmental agencies.