Consult with our Marketing
Research Professionals and Focus Group Moderators
Call 727-772-0100, or email
us to discuss your business.
J.L. Roth & Associates, Inc. has helped
electric and gas utilities:
•
Identify
residential, commercial, industrial, and governmental
customers' needs, concerns and motivations so
as to help develop and refine
new products, programs and services. Issues addressed
have included:
Green
energy. Energy
conservation, the environment and alternative energy
programs. Flat
or guaranteed bills. Home
warranties. Referral
services for home improvements and repairs.
•
Strategically position the
utility to optimize its success in a newly
deregulated marketplace.
•
Identify customer satisfaction issues and
actions to increase customers' likelihood to:
Recommend
their utility to others. Participate
in new programs. Sign
up for new services.
•
Have their cross functional teams identify what parts
of their organization and what processes can be modified
to improve customer satisfaction.
•
Assess how Demand Side Management programs, from
energy audits to load management, impact customers'
actions and perceptions of the utility.
•
Identify and address power quality needs of different
types of customers.
•
Identify ways to better communicate with customers
about:
Power
generation, transmission and distribution. Removal
of services historically provided by their utility. A
variety of billing issues and programs. New
products and services. Issues
associated with underground oil tanks.
•
Understand commercial customers' rate structure
issues including demand and ratchet charges.
•
Identify issues which can be addressed to optimize trade
ally cooperation, training and satisfaction -
this includes work with developers, electricians, general
contractors, and realtors.
•
Improve
governmental relations with municipal, county
and state governments and governmental agencies.