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"The Roth team works closely with
us to assure we get exactly the information we need to make
better decisions. They quickly learned our business issues
and they offer constructive suggestions that help improve
our research. When it comes to getting our customers to open-up
in focus groups or interviews, Jay has a special skill. He
gets fact-oriented accountants, librarians, CFOs and attorneys
to go beyond the literal financial aspects of our products
and services, so they share their thoughts and feelings.
Then the reports delivered provide on-target actionable analytic
guidance that help us better take care of our customers.
Last but not least, Jay and Judy deliver what they promise
and are a pleasure to work with."
Tina Rajski
Product Manager - Platform, CCH, a Wolters Kluwer business
"The J. L. Roth & Associates
team gives us exactly what we need from a qualitative research
firm. They truly
work with us like partners. In addition to understanding
what we as an agency are looking to learn from the research,
they make sure they understand our clients' business issues.
They help make sure the right study participants get recruited,
and during the learning, Jay does a great job of getting
people to open up and talk about even sensitive subjects.
In our work together, they have consistently delivered an
insightful and useful report that provides the guidance we
need. We're happy they are part of our team."
Paul Delfino
President, Delfino Marketing Communications
"When I work with a consultant, I
want them to deliver what they promise and to add value to
our efforts. J. L. Roth & Associates, consistently delivers
on both counts. When we need expertly facilitated focus groups,
we know we can count on Jay and his team. Jay has special
talents for identifying the core issues we need to address
and for getting people to openly discuss their thoughts and
feelings. These talents combined with Jay's strategic
insights help us make better business decisions."
Darrell Gacom
EVP/COO, OttLite Technology
"If I need to count on someone
who can run the gamut of focus group research needs -- from
logistics management to project scoping, to turn on the dime
redeployment in the middle of the project or in the middle
of a group, to analytic thinking and feedback of value, to
making it happen on time and as promised, and doing it whether
hurried or slow with style, charm and some old-fashioned niceties,
I know Jay Roth and his team will deliver. His understanding,
not just of the moment in time where he is operating in our
business needs, but also of the overall perspective of how
the information will be integrated, makes him an unusually
talented and thoughtful research partner."
Sharon Polansky, Ph.D.
"We have worked with the Roths on both
ad hoc projects and as a component of major strategic studies.
They have performed well, without exception. Jay's experience
with the utility industry is a plus for us. He quickly understands
what we need and why. I am impressed with the way he draws
people out, whether consumers or sophisticated industrial
customers, and the thoroughness and quality of learning is
reflected in his insights and the overall value of reports.
The Roths can be persistent about details on the front end
of a study, but the quality is there on the back end. Net-net,
a trusted supplier."
David Freund, PhD
Manager, Marketing Research, Progress Energy
"Working with the J.L. Roth & Associates
research team yielded the important information we needed
to help us improve future marketing of the Rollins MBA program.
Jay helped us refine our research plan to get the most 'bang
for our buck', through a combination of qualitative
and quantitative research. For the qualitative research,
Jay's expertise, with using different interviewing
tools and approaches, helped prospective undergrads and senior
level business executives express their feelings about the
Crummer Graduate School of Business, our competition and
proposed marketing messages. Working, with Jay and Judy,
gives me the peace of mind that comes from working with trusted
experts who are focused on their client's needs for
quality and responsiveness. I recommend them highly."
Lisa Junkerman
Assistant Vice President Strategic Marketing, Rollins College
"I have known Jay Roth since the early
90's, through the offices of Data Development Corporation,
Research International and now J.L. Roth & Associates.
Jay has always been an invaluable resource for all of my
research needs throughout my tenure at Arby's. His
breadth of experience in various industries has brought greater
insights to our projects. With Jay and his team as a research
and strategic 'partner', I know that I will receive
services at high quality standards, with excellent attention
to detail and quality control."
Lisa Ingraham
Manager, Marketing Research, Arby's, LLC
"J.L. Roth & Associates was recommended
to us as a reliable partner for a qualitative multi-country
research project, and proved to be more than worthy of this
recommendation! Jay and his team were truly a pleasure to
work with: helpful, efficient, responsive, and flexible -
a 'must' when working in different countries and
time zones. They sent regular project updates, were quick
to flag up any problem areas, and equally quick to find appropriate
solutions. I was very impressed by the quality and depth of
the interviews and focus groups they carried out for us -
Jay definitely has the knack of putting respondents at ease
and getting them to open up! They worked very hard to deliver
a clear, insightful report within a tight time schedule, fitting
in with our requirements for a high level of detail. I can
honestly say that working with J.L. Roth & Associates
was a great experience and I would not hesitate to work with
them again or recommend them to others.
Melanie Bunce
Senior Research Executive, MSS Research, Bristol, UK
"Every experience our firm has had in
working with J.L. Roth & Associates over the last several
years can only be described as outstanding. Their very high
standards for quality research, attention to detail and the
depth of insight brought to the design and analysis of every
project mirrors our philosophy and is the best we have encountered
in our relationships with other research firms. Our clients
include major global exhibition organizers and over 70 of
the Fortune 500. Their research departments demand nothing
but the best."
Skip Cox
President, Exhibit Surveys, Inc.
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