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Recomendations

The J.L. Roth & Associates, Inc. team has helped telecommunications companies:

• 
 Identify consumers' and businesses' needs, concerns and motivations so as to help develop and refine new products, programs and services.

• 
 Identify product and service features and benefits that optimized product acceptance.

arrow Landline
arrow Wireless
arrow VOIP
• 
 Assess customers' issues associated with a planned name change. This research helped the company refocus communications and advertising on more salient benefits.
• 
 Identify actions wireless communications companies' should take to increase the likelihood:

arrow Non-customers would consider their services.
arrow Customers would recommend their provider to others.
arrow Customers would participate in new programs.
arrow Customers would sign up for new services.

• 
 Optimize pricing and service plans to assure a broad appeal across key customer groups.
• 
 Identify and address key account and governmental sales team members' needs so as to boost their morale and sales effectiveness while improving perceptions of support functions within the organization.
• 
 Identify ways to better communicate with customers and target audiences that aren't currently customers.