Florida Market Research Focus Group Moderation

Consult with our Marketing
Research Professionals and Focus Group Moderators

Call 727-772-0100, or email
us email to discuss your business.

See the reasons our clients trust us with their important business issues

View Client Testimonials

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J.L. Roth & Associates is a custom marketing research company that designs and conducts research to meet clients' specific needs.

While J.L. Roth & Associates can help you with just about any type of marketing, process improvement or employee research issue, our services fall into three core areas:

1. Our primary focus is QUALITATIVE RESEARCH CONSULTING and FOCUS GROUP MODERATION. We design, conduct and analyze:

  • Focus groups - from simply moderating or facilitating, when that is all a client needs, to handling all aspects of a project from design to final report and presentation to management.
  • In-depth interviews - in person and via the telephone.
  • Idea generation sessions.

We do this type of work among an extremely wide array of audiences including mothers of small children, senior editors of financial publications, engineers, construction workers and the C-level executives of some of the world's largest companies. See our Industries page and Testimonials about our work with different audiences. This variety of experiences allows us to bring lessons learned from different industries to your project.

We can also identify resources that are experts at observational or ethnographic research techniques.

2. MARKET RESEARCH COACHING - We provide personalized training and professional development for researchers and those marketers who at times need to conduct research. Coaching assignments with organizations like the IRS and KeySpan Electric Sales and Marketing have helped those organizations improve their research planning processes, utilization of state of the art research resources, internal consultations and the reporting of information.

3. INTEGRATED ANALYSIS OF QUALITATIVE AND QUANTITATIVE RESEARCH which companies have acquired about a subject. These analyses tend to be:

  • Projects where J.L. Roth & Associates has done the qualitative research and another company or companies have done the quantitative research. We can help busy researchers tie it all together so they can easily see the big picture.
  • Trend assessments on subjects such as ethnic marketing, global attitudinal trends and new technologies.

J.L. Roth & Associates provides guidance, based upon appropriate top quality research, personalized client service and a fair price. If you can describe your business issue, we can help you.

Call us at (727) 772-0100 to learn how.