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As active participants in the marketing,
marketing research and business communities, we suggest checking
out the following resources:
AdAge.com
- the home page for this weekly publication covering the world
of advertising.
theARF.org
- the home page for the Advertising Research Foundation. A
great source for articles, events and resources related to
advertising assessment and effectiveness.
CASRO.org
- the home of the Council of American Survey Research Organizations
(CASRO). See the ethics section and information about events
and member companies.
EEI.org
- Edison Electric Institute (EEI) is the premier trade association
for U.S. shareholder-owned electric companies, and serves
international affiliates and industry associates worldwide.
Improve your understanding of how your electric power is provided
and the issues facing this industry.
Greenbook.org
- the home page for the GreenBook, a directory of marketing
research companies published by the New York AMA. Also a good
source for marketing research job postings.
Marketingpower.com
- the home page for the national American Marketing Association.
A great source for articles, conferences, events and job postings
related to marketing. We are members and highly recommend
membership in the AMA.
MRA-net.org
- The Marketing Research Association promotes excellence in
the opinion and marketing research industry by providing members
with a variety of opportunities for advancing and expanding
their marketing research and related business skills. To protect
the marketing research environment, they also act as an advocate
with appropriate government entities, other associations,
and the public.
NYAMA.org
- the home page for the New York chapter of the American Marketing
Association
Principlesofmarketingresearch.org
- the home of the University of Georgia online certificate
course that addresses the core body of knowledge marketing
researchers should possess. Course is supported by AMA, ARF,
CASRO, ESOMAR, MRA, etc.
QRCA.org
- the home page for the Qualitative Research Consultants Association
— a not-for-profit organization promoting excellence
in qualitative research. We are members and highly recommend
qualitative researchers become members of the QRCA.
Quirks.com
- the home page for the Quirks Marketing Research Review.
Quirks Marketing Research Review is a monthly magazine focused
on marketing research tools, techniques and companies. Also
publishes annual Researcher SourceBook. You can find us in
the Moderator Marketplace and Researcher SourceBook.
Brainstorm
Studios - An award-winning graphic & web design firm
offering creative solutions for projects from logo design
& collateral materials to website design & online
marketing. Their unique skill set combines over a decade of
graphic design experience with state-of-the-art web technologies.
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to discuss your business.