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Jay L. Roth &
Associates, Inc. was founded in May of 1996 to help companies
make better decisions through top quality research. We incorporated
as the Florida based company, J.L. Roth &
Associates, Inc. in January of 2006.
J.L. Roth & Associates'
services fall into three core areas:
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Our primary
focus is qualitative
research consulting and focus group moderation -
designing, conducting and analyzing focus groups,
in-depth interviews and idea generation sessions
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Marketing
research coaching -
providing personalized training and professional development
of researchers, so they can reach their full potential
as business consultants and leaders within their organizations.
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Integrated
analyses of qualitative
and quantitative research which companies have gathered
about a subject. These analyses tend to be trend assessments
on subjects such as ethnic marketing, global attitudinal
trends and new technologies. |
We provide guidance to our clients based
upon appropriate top quality research, personalized client
service and a fair price.
J.L. Roth & Associates helps
companies and non-profit organizations:
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Develop
new products and services
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Identify
customer needs and the actions needed to boost their satisfaction
and loyalty |
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Identify
employee needs and the actions needed to boost their satisfaction
and productivity |
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Improve
business policies, practices and processes |
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Assess
and develop winning brand positionings and communications
strategies |
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Build
brand equity by having a better understanding of brand
perceptions and the brand's competitive set |
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Refine
advertising copy and visuals to maximize their appeal |
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Optimize
website content and usability. |
Each of our company principals, Judy
and Jay Roth, has over
25 years of marketing and research experience
helping leading consumer
and B-to-B
companies successfully address their strategic and
tactical business issues. A "natural facilitator,"
Jay helps people feel comfortable openly discussing opinions,
behaviors and feelings. Judy focuses on company operations,
field management and helping assure our clients receive outstanding
service.
The decision to primarily
focus on qualitative research
is based on Jay's experiences conducting focus groups,
executive interviews, ideation sessions and in-depth interviews.
He has found his research training, years of experience,
natural curiosity and desire to respectfully reach out to
others combine to create a special chemistry, when he does
qualitative research. People open up, while enjoying the
sharing of their thoughts. Focus group participants thank
him for the experience and facility managers ask what he
did to get the group participants so involved. Clients applaud
his abilities to get people to actively participate in the
focus group discussions and then to turn participants' inputs
into insightful analyses that provide actionable guidance. (See
testimonials page)
These same beliefs and skills led to
research coaching
assignments helping corporate and government researchers refine
their skills related to developing information plans, communications
and customer satisfaction research, and taking a more proactive
role within their organizations.
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to discuss your business.