Understand customers' needs, perceptions, and motivations when choosing products and brands. Categories worked in include:

Alcoholic beverages - beer, wine and spirits
Beverages
Dietary and nutritional supplements
Foods, snacks and desserts
Hair color
Household cleaners
Ingredients
Institutional cleaning products
Oral care
Soap

Develop and refine new products. This has included feedback and guidance regarding concepts, products, names, colors, flavors and packaging.

Strategically position new products and successfully re-launch established brands.

Understand how customers use a product.

Generate new product and use ideas.

Identify polarizing product characteristics so advertising can communicate characteristics as a unique selling proposition.

Improve consumer call center performance.

Conduct integrated analyses of qualitative, quantitative, demographic and syndicated data to understand consumer and business attitudinal and behavioral trends.