Identify consumers' and businesses' needs, concerns and motivations so as to help develop new and refine existing products, programs and services.

Examine brand equity and market structure issues to help optimize positioning of:
Major television networks
Magazines

Identify customer satisfaction issues and actions needed to increase current and potential readers' likelihood to subscribe to a magazine.

Identify ways to better communicate with a variety of target audiences.

Improve advertising and direct marketing pieces.

Convert an informational website into an e-commerce site.

Refine their websites and publications content.

Redesign their websites to maximize user interest and usability.

Develop information plans to reposition a major established publishing brand.