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10 Reasons You Should Choose J.L. Roth & Associates, Inc.
For Your Next Qualitative Research Project

1. Each project, we conduct for you, will start with and remain focused on your business issues and goals. This helps assure we provide the information and actionable guidance you need to succeed.

2. You will gain from more than 25 years of experience designing, conducting, and analyzing qualitative and quantitative research for leading consumer and business-to-business companies including:

	Alcoholic Beverages - Beer, Wine and Spirits	Office and Institutional Products Packaged Goods: food, beverages, ingredients, personal care and household products Power Tools and Fastening Systems Restaurants -- Quick Service and Casual Dining Telecommunications Universities
	Banking and Financial Services
	Computer Software, Hardware and E-commerce
	Electric and Gas Utilities
	Hospitality and Recreation - Hotels, Timeshares, Camping, and Community Centers
	Media - TV, Internet and Magazines

3. Our superb focus group moderating and in-depth interviewing create a non-judgmental environment in which people openly share their opinions and experiences.

	Our desire to make people feel comfortable combines with our professionalism, warmth and empathy to create this special environment. It enables people to reveal their true feelings to us.
	Expertise, utilizing a full array of research, questioning and probing techniques, yields deeper understanding.
	We believe fulfilling peoples' needs should be a core focus of business decisions. It is the essence of marketing theory and should be the basis of marketing practice.

4. Our research and marketing skills have been honed through corporate, consulting, community building and teaching experiences. This allows us to bring a variety of perspectives to each of our clients' projects.

5. Few researchers have provided guidance on as wide a variety of business issues. Those tackled range from finding the best positioning, flavor line and name for a new powdered soft drink to uncovering the rational and emotional needs of engineers retrofitting nuclear power plants.

We can help you:

	Develop new products through idea generation, needs assessments, consumer vocabulary determination, concept screening and testing, and product evaluation.
	Assess and develop winning positioning and communications strategies.
	Identify customer and employee needs and the actions needed to boost their satisfaction.
	Refine advertising copy and visuals to optimize appeal.
	Build brand equity by having a better understanding of perceptions of your brand and its competitive set.
	Optimize your website content and usability.

6. We deliver what we promise. You will enjoy the peace of mind of knowing your project will be completed on schedule and you will get the promised information.

7. Our clear, concise presentation style reports support decision-making. They tell the story and give you the substantiation your clients, your customers and you need to feel comfortable.

8. Partnering is more than a buzzword when you work with us. We work, as part of your team, to meet your needs and resolve any issues that arise. We openly and honestly provide perspectives and recommendations.

9. You get premium quality service and research at a competitive and fair price.

10. Last, but not least - our work together will be enjoyable.